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Leica in the Media
2013 04 07
The sixth season premiere of “Mad Men” included an unexpected treat for Leicaphiles and for Leica Camera USA. This was not a case of product placement, just an idea from the writers of “Mad Men.”
The Leica M2 played an interesting part in the plot. If, like me, you’re not a regular viewer, I’ll explain. It’s 1966 and Don Draper, the main character, is a partner in an advertising agency that has just landed the Leica account. Don gives a Leica M2 to a neighbor. If this seems a generous gift, it must be said that Don is having an affair with the neighbor’s wife.
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